Where Are They Now: Mika Häkkinen

Mika Häkkinen is a two-time F1 World Champion and probably the most profitable Finnish driver of all time. Everybody felt unimaginable remorse when, in 2001, all of a sudden Häkkinen determined to go away racing. 

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Within the life of each sportsman there comes a second once they need to half with an expert profession and transfer on. Prior to now, these individuals may have been efficiently persevering with to gather titles, however within the current day, they merely need to reinvent themselves. Let’s see how Mika did it.

Racing

There’s no such factor as a former racer, it’s a sure calling. After a brief break in Mika’s profession, he returned to DTM and raced for 3 extra years. Not too long ago, Häkkinen entered the 2022 Race of Champions on the Havsbad circuit in Sweden, which was his first race since his one and solely McLaren 720s look within the famed 10-hour Suzuka race.

Media

Häkkinen leads a reasonably lively life in social media. For a number of years, Mika has been protecting the occasions of every Method 1 GP on his weblog. As well as, since 2017, the Finnish driver has been actively publishing archival footage from his profession, in addition to present photographs and movies on Instagram. Autumn 2021 noticed the premiere of a movie about Mika’s path to each of his F1 titles.

The developed INZDR app turned the primary premium utility to monetize and lift funds on social media.

Mika Häkkinen

IT applied sciences

Unexpectedly, Mika Häkkinen is a co-founder of a know-how startup. The developed INZDR app turned the primary premium utility to monetize and lift funds on social media. Followers all over the world can entry unique details about the lives of varied celebrities, together with sports activities stars earlier than the content material is launched to the online. Mika additionally writes about F1 for this app.

Racing administration

Mika is part of the Aces Group which relies in Monaco and based by his personal former race supervisor Didier Coton. As a racing supervisor Häkkinen identifies and develops new racing expertise, and passes his personal expertise on to younger drivers.

Ambassadorship

Since 2017 Häkkinen partnered with the Unibet model, the primary firm within the gaming business. Mika leads a accountable firm that goals to help Unibet clients by elevating their consciousness of varied instruments within the gaming business. Häkkinen additionally sits alongside Government Director Zak Brown and the employees of McLaren advertising when working with sponsors and potential new companions.

FAI Aviation Group, one of many world’s main world suppliers of mission-critical aviation providers, collaborates with Mika too, and so do Nokian tyres. He’s a spokesperson for a know “don’t drink and drive” marketing campaign for Johnnie Walker. He led the corporate to hitch the pact marketing campaign to unfold dedication to stopping drunk driving. Moreover, Häkkinen is a model ambassador for Mercedes Benz, UBS, and, in fact, F1, usually collaborating in roadshows and giving demos of varied high-performance autos to today.

Biography