Tennis Canada unveils Rogers First Set, a game-changing national program for youth to learn and play tennis

Tennis Canada, in partnership with Rogers, is proud to announce a brand new nationwide program to introduce Canadian youth to the game of tennis. Rogers First Set is designed to encourage youth and households in communities throughout Canada to attempt tennis and be taught basic tennis abilities in a enjoyable, welcoming, protected and optimistic setting. The long-term purpose of Rogers First Set is to develop participation in tennis in Canada exponentially over the following 5 years.

The creation of this system will simplify the pathway for youth tennis and make it extra accessible, encouraging gamers to develop into contributors for all times. Rogers First Set adopts the “progressive tennis” strategy (purple, orange, and inexperienced) by which contributors play, develop, and compete with the suitable racquet and balls, on the right-size court docket. This system builds basic abilities by 4 key pillars:

1. Attempt: offering contributors the chance to try to have fun tennis, fostering an pleasure for the sport.
2. Be taught: high quality programming that builds tennis abilities.
3. Play: alternatives to take part in level play that develops a participant’s id as a tennis participant.
4. Compete: participate in organized competitors which incorporates tournaments for youth.

A primary glimpse at Rogers First Set shall be out there on the National Bank Open presented by Rogers occasions in Toronto and Montreal. The tournaments will provide followers the prospect to participate in Rogers First Set programming on the Rogers Mini Tennis activations from August 5-9 in each cities. This system will even be showcased through demonstrations in between matches on Centre Court docket in entrance of packed Sobeys Stadium and IGA Stadium crowds.

“Alongside our proud companion, Rogers, we’re thrilled to unveil Rogers First Set,” stated Eva Havaris, Vice-President of Participation and Partnerships at Tennis Canada. “Tennis is a sport for all times and we’re excited to make it much more accessible for youth and to introduce households who’re new to tennis in a approach that’s enjoyable, protected, and welcoming for everybody. Our subsequent step is to harness the facility of our world-class Nationwide Financial institution Open offered by Rogers occasions in Toronto and Montreal to construct consciousness and curiosity forward of a nationwide rollout in 2024.”

“We’re proud to assist Tennis Canada’s purpose of rising the game of tennis amongst younger Canadians by Rogers First Set,” stated Tanya Witty, Head of Sponsorships, Rogers Communications. “Investing in youth sports activities is a good way to make a significant impression in youngsters’ lives by giving them entry to mentors, constructing confidence, and serving to them be taught vital life abilities.”

HOW CAN YOU GET INVOLVED IN ROGERS FIRST SET?

To be taught extra about Rogers First Set and to register to obtain program updates, please click on here to seek the advice of this system’s devoted webpage. To develop into a Rogers First Set program supply companion, contact firstset@tenniscanada.com for extra data or fill out the shape at this link to point your curiosity.