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Alfa Romeo F1 Group ORLEN and Singha Company are extending their long-term partnership for a fourth consecutive yr, as the 2 corporations introduced a deal for the 2022 season.
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A subsidiary of Boon Rawd Brewery, the primary brewery established in Thailand, Singha Company has produced the eponymous beer since 1933: Its unmistakable style and the trademark mystical golden lion emblem featured on every bottle are actually synonymous with Thailand itself. Alongside Singha, the unique Thai beer, Singha Company produces different main beer manufacturers and a rising vary of sodas and mineral waters, catering for a variety of tastes and customers.
With a protracted and profitable historical past in motorsport, each at dwelling in Thailand and globally, Singha Company joined the Alfa Romeo F1 Team ORLEN household in 2019 and is able to deploy a brand new, thrilling activation programme that includes the workforce’s drivers, Zhou Guanyu and Valtteri Bottas.
Singha Company logos will probably be seen in outstanding places on the workforce’s automobile, the C42, in addition to on the workforce package and the drivers’ fits.
Frédéric Vasseur, Group Principal of Alfa Romeo F1 Group ORLEN:
We’re delighted to increase our partnership with Singha Company for a fourth yr, an indication of how effectively our two manufacturers have been working collectively. We stay up for repaying their religion within the workforce with on-track outcomes, and we’re excited concerning the activation programme they may deploy to achieve a rising variety of followers this season.
Voravud Bhirombhakdi, Senior Government Vice President, Boon Rawd Brewery:
We’re a household enterprise, and Alfa Romeo F1 Group ORLEN is the household we discovered inside Components One. There are such a lot of similarities in the best way we function our companies and we’re over the moon to proceed our relationship with the workforce. We really feel at dwelling right here and we’re wanting ahead to bringing the thrill of racing to our followers.
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