McLaren Racing Partner-up with LA footwear brand K-Swiss

McLaren Racing introduced a brand-new partnership final week, with Ok-Swiss, a Los Angeles-based heritage footwear model. As a part of the brand new multi-year partnership, Ok-Swiss will turn into an official companion of the McLaren F1 Staff.

Regardless of being over sixty-years previous, Ok-Swiss have by no means entered Method 1 earlier than as a companion, that means that McLaren shall be serving to the model to interrupt into the head of motorsport. Ok-Swiss shall be hoping to draw a extra world viewers, as a result of hundreds of thousands who comply with the championship around the globe.

The partnership will see McLaren and Ok-Swiss design a brand new assortment of performance-based footwear, which shall be worn by the McLaren staff around the globe. In addition to designing footwear for the staff to put on, a footwear-line for customers may also be out there. The pair will work carefully collectively at sure Grand Prix’s, particularly at key races for the corporate based mostly on their present market.

Lindsey Eckhouse, Director of Licensing, ecommerce & esports, McLaren Racing, is happy to get working with Ok-Swiss and might’t wait for his or her footwear assortment to be launched.

“It’s a pleasure to welcome Ok-Swiss to the McLaren Racing household and Method 1. We’re excited to work with a model which has such a powerful heritage and might present our staff with footwear that’s dependable with a deal with efficiency whereas wanting unbelievable. I can’t await the discharge of the gathering.”

Dave Grange, Worldwide Model President, Ok-Swiss, is “honoured” to be partnering up with a staff that “boasts a heritage”, with Grange hoping that the pair can “prolong” their “legacies additional”.

“We’re honoured to be a part of this thrilling new and multi-year partnership and are wanting ahead to be becoming a member of McLaren on the racetrack. Every model boasts a heritage that displays the opposite’s, replete with perseverance, innovation, and excellence. We hope that with this new partnership we develop a brand new base of loyalists and prolong our legacies additional.”