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By now, a well-established image on this planet of motorsport is the Liqui Moly brand on the hoardings of Formula 1 racetracks. Via the brand new contract, the long-established firm for motor oils, components and automotive care will proceed to be an “Official Associate” till 2026 inclusive.
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Liqui Moly has been an “Official Associate” within the globally fashionable racing collection since 2019. As an Official Associate, Liqui Moly will proceed to have bodily and digital trackside signage at choose race occasions. Moreover, as a part of the extension, Liqui Moly could have the chance to construct on its rising enterprise networking programme by internet hosting buyer visitor experiences round sure race weekends.
Liqui Moly Managing Director Günter Hiermaier on the contract extension: “With continuously new approaches and improvements, but additionally new spectator data, System 1 continues to show to be the flagship in motorsport. We even have this aspiration for our enterprise. That’s why it was pure to let two such robust manufacturers proceed to work facet by facet.”
For the favored oil and additive producer, the “premier class” is now a longtime sponsorship. The corporate, with a protracted custom, had already been promoting on the rear wing of Mercedes-Sauber vehicles about thirty years in the past. In 2002, the Ulm-based firm joined the Jordan-Honda staff as a sponsor.
Peter Baumann, Advertising and marketing Director at Liqui Moly, commented on the contract signing in Bahrain, saying: “The media attain of System 1 goes far past the traditional channels. The racing collection relies on incomparable and international 360-degree advertising and marketing. What unites our two manufacturers is the fixed will to encourage as many individuals as doable all over the world with our product. That’s the reason I’m notably happy about this contract extension.”
Johnny Haworth, Director for Industrial Partnerships of System 1, added: “This new multi-year deal is the end result of years of robust collaboration between two long-standing companions. We look ahead to additional integrating LIQUI MOLY into the particular F1 fan expertise and persevering with our mission of making the world’s biggest sporting and leisure spectacle for our followers.”
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“The recognition of System 1 remains to be rising steadily. It’s, due to this fact, an excellent sign that we will proceed to current this premium sponsorship to our clients and companions. This may end in even higher attain and optimized foundations for good enterprise,” defined Liqui Moly Managing Director Günter Hiermaier.
The corporate additionally advertises at MotoGP, operates because the unique lubricant companion of the Motocross World Championship, marketed on the World Handball Championship in January and at numerous winter sports activities occasions.
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