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Components 1 and Santander, one of many largest banks on the planet, are delighted to announce a brand new partnership. Santander will turn into its Official Retail Banking Associate in a multi-year deal beginning in 2025. With its world attain, the partnership will mirror the shared dedication to innovation between the 2 corporations and a concentrate on delivering unrivalled experiences for his or her respective followers and clients on a world scale.
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With a wealthy historical past in Components 1 courting again to 2006, Santander is ready to additional its involvement. The financial institution will likely be prominently featured on trackside signage at quite a few Grands Prix, providing Components 1 followers unique content material and activations all through the partnership.
The financial institution’s logos will function on trackside signage at a number of Grand Prix throughout the season, happening in Santander’s principal markets: within the US, Brazil, México, Spain, and the UK, amongst others. The financial institution will even present Components 1 followers with unique content material and activations all through the partnership.
Components 1 is likely one of the most watched sports activities globally, with a cumulative worldwide viewers of 1.35 billion in 2023 (Nielsen). Sixty per cent of this viewers is in Santander’s principal markets, with a rising attain within the US and amongst younger folks globally. F1 hosts 24 Grand Prix occasions in 20 completely different nations, a number of of which happen within the financial institution’s most important markets in Europe and the Americas.
Ana Patricia Botin (President of Banco Santander) and Stefano Domenicali (CEO of F1) on the presentation of Santander’s world sponsorship of F1. Santander, Wednesday 4 September 2024.
Stefano Domenicali, President and CEO of Components 1, mentioned:
“I’m delighted that Santander, an unimaginable world model, will turn into an Official Associate of Components 1. Santander has a proud historical past in our sport, and so they know the massive platform we will present to amplify their story to clients across the globe. I wish to thank Ana Botín, Group Government Chair of Santander, and Juan Manuel Cendoya, World Head of Communications, Company Advertising and marketing and Analysis, and Vice Chair of Santander Spain, for his or her ardour and dedication to this thrilling partnership. Our shared concentrate on innovation and offering best-in-class service to our clients and followers is essential to our partnership, and I stay up for an inspiring future on and off the monitor.”
Ana Botín, Government Chair of Santander, mentioned:
“We’re delighted to announce our new partnership with Components 1. Over almost 20 years since Banesto first started working with F1, the ability and world attain of the game have helped Santander interact with clients, deepen relationships, and strengthen our model. This collaboration will assist create worth throughout the group and mark an essential new chapter in our relationship as we proceed remodeling and rising our enterprise.”
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