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Ferrari and Philip Morris Worldwide (PMI), strategic companions since 1973, will open a brand new chapter of their historic relationship.
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Ferrari E-Lab, in collaboration with PMI, will deliver collectively the 2 firms’ technological capabilities to scout and discover new energy-related applied sciences that would help the decarbonization journey of their respective manufacturing amenities in Maranello and Crespellano, situated 30 km aside within the Emilia Romagna Region.
The partnership goals to evaluate key options contributing to industrial electrification within the technology, storage, and transformation of renewable vitality. The primary research will discover the viability of long-duration vitality storage applied sciences and needs to be accomplished by Q3/2024.
Benedetto Vigna, Chief Government Officer of Ferrari, commented:
Within the 12 months of the fiftieth anniversary of our partnership, Ferrari and PMI share a need to evolve their work collectively in a spirit of open innovation. Our firms will collaborate to analysis new know-how options to develop and optimise the usage of vitality in our industrial processes. We are able to study an awesome deal from bringing collectively extremely specialised groups from totally different sectors.
Jacek Olczak, Chief Government Officer of PMI, commented:
PMI welcomes this new chapter within the long-standing partnership with Ferrari, establishing a brand new space of collaboration for our two organizations, that are sure by a typical ardour for innovation.
READ MORE: Zinedine Zidane welcomes Alpine Racing family to Madrid
Scott Coutts, Senior Vice President of Operations at PMI, added:
We stay up for collaborating with Ferrari E-Lab as we proceed to implement our three-pronged technique and strategy to decarbonization, which incorporates lowering fossil gas consumption, switching to renewables, and offsetting unavoidable emissions. We’re notably desirous about exploring the potential industrial electrification might play in our technique.
Ferrari goals to change into carbon impartial by 2030.
READ MORE: A light show at the Maranello factory dedicated to Ferrari’s people
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