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BWT Alpine F1 Crew is delighted to announce a multi-year partnership with Mexican confectionary agency Canel’s. Constructing on a relationship that began over seven years in the past, Canel’s will stay a loyal Confectionary Companion for the forthcoming seasons.
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Otmar Szafnauer, Crew Principal, BWT Alpine F1 Crew:
It’s rewarding when a long-standing companion like Canel’s confirms their loyalty with renewed vitality. We look ahead to persevering with our affiliation with a model that brings flavour and pleasure to our staff.
Canel’s spokesperson added:
Our household enterprise has an extended historical past of involvement in sports activities, and we understood the potential of a Formula 1 partnership as quickly as Grand Prix racing returned to Mexico Metropolis in 2015. Our affiliation with BWT Alpine F1 Crew started the next 12 months and has continued to convey to our firm vital model fairness. We’re delighted to verify our dedication to a multi-year plan and proceed this journey of shared values and keenness.
About Canel’s
Canel’s is a various, privately held Mexican enterprise which has grown from a confectionery enterprise. Established in 1925, San Luis Potosí, at the moment Canel’s operates throughout confectionary, actual property, lodge and storage. The confectionery enterprise stays central inside the group, with the confectionary division’s foremost product line being chewing gum. It additionally manufactures 150 merchandise, together with smooth and onerous candies, fruit chews, milk caramel chews, toffees, lollipops, jelly beans and extra. The manufacturing web site includes greater than 100,000m squared, from the place Canel’s distributes its merchandise to North and South American markets and 30 extra international locations worldwide.
Along with constructing profitable Mexican and US markets, the corporate have expanded product distribution to greater than 25 international locations worldwide, together with Guatemala, Israel, Germany, Colombia, Spain, United Arab Emirates, Australia, New Zealand, and Mongolia, amongst others.
The corporate additionally sponsors an expert biking staff referred to as Canel’s–Specialised and a regional sponsor for Renault Sport Crew. It additionally sponsors Liga MX facet Atlético San Luis.
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