AlphaTauri presents its new look for the 2023 F1 season · RaceFans

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AlphaTauri have revealed the livery for his or her 2023 System 1 automobile, the AT04, at a launch occasion in New York.

The staff have retained the blue-and-white color scheme they’ve run with since their 2020 rebrand when the staff modified title from Scuderia Toro Rosso. Sponsors seen on the automobile, which was a mannequin primarily based on the visible fashion of the present aerodynamic rules quite than an instance of AlphaTauri’s personal chassis, embrace “main companion” PKN Orlen, a Polish oil firm which has defected from Alfa Romeo after being their title sponsor for 3 seasons.

Current on the launch had been staff principal Franz Tost and the staff’s new driver line-up of Nyck de Vries and Yuki Tsunoda. The automobile was launched in New York to coincide with the New York Style Week and the AlphaTauri clothes model’s launch in the USA.

“As we all know, System 1 has seen an enormous enhance in reputation because of the likes of Netflix and social media over the previous couple of years,” Tost stated.

“So it’s extraordinarily vital that we proceed to develop on this market, which is why I’m happy we had been in a position to launch our 2023 livery right here right now in New York Metropolis to point out our appreciation to the U.S. viewers.”

De Vries goes into his rookie season in F1, after a starring debut with Williams final yr made him a sought-after expertise with a number of groups. He has joined AlphaTauri after spending the final three years in System E the place he turned world champion in 2021.

“I’ve beloved attending my first occasion as a Scuderia AlphaTauri driver,” De Vries stated. “The chance to symbolize the model at New York Style Week has been extraordinarily particular for me and actually confirmed me what the model is about.

“I believe partly as a result of my journey has been barely uncommon and longer, I’m much more grateful for the chance, extra motivated to seize it and hungrier to point out what I’m price.”

Tsunoda in the meantime is embarking on a 3rd season with AlphaTauri and has a greatest end of fourth from his first two years in F1.

“My principal objective is to carry out extra persistently in each race, independently from the automobile’s efficiency, and to attain factors extra reliably,” Tsunoda stated. “I would like this yr to be my greatest efficiency of the three years by way of attending to Q3 and scoring factors.”