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ATP is proud to announce the extension of its longstanding partnership with Lacoste. The enduring fashion-sport model will proceed because the Official Clothes shop of the ATP Tour from 2024-2026.
Lacoste will outfit ATP employees and officers, together with chair umpires, elevating type in journey throughout the Tour. The style-sport pioneer can even be showcased to a worldwide tennis viewers by means of the ATP Tour’s fast-growing social and digital channels.
The partnership celebrates a singular shared legacy in tennis. In 2022, ATP celebrated its fiftieth Anniversary, whereas 2023 marked Lacoste’s ninetieth birthday. The partnership additionally builds on ATP and Lacoste’s goal of bringing collectively various communities by means of a love of tennis and trend.
Lacoste’s partnerships in tennis span a number of the most prestigious occasions on the calendar, together with ATP Masters 1000 tournaments in Madrid and Miami, and Roland-Garros. The model’s roster of ambassadors consists of tennis stars Daniil Medvedev, Grigor Dimitrov, Ugo Humbert, Venus Williams, Fiona Ferro and World No.1 Novak Djokovic.
Lacoste has additionally teamed with its ambassadors to supply free entry to sport for fans from underprivileged communities. Up to now three years, the ‘We Are Etendard’ challenge has rebuilt greater than 20 courts throughout tennis, basketball, soccer and handball, serving to encourage younger individuals by means of sport.
ATP Chief Enterprise Officer Daniele Sano mentioned: “For greater than 20 years our partnership with Lacoste has blended tennis and magnificence. It is a timeless legacy of excellence we’re proud to proceed, embodying the spirit of sportsmanship and class on and off the court docket.”
Lacoste CEO Thierry Guibert mentioned: “As we renew our partnership with the ATP Tour, we stay up for persevering with our journey of uniting communities the world over by means of a ardour for tennis, efficiency, and class. Collectively, we have fun the synergy of our wealthy legacies, marked by 90 years of Lacoste’s iconic type and 50 years of ATP’s exceptional contribution to the world of tennis.”
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