The ATP Tour and Components 1 have loads in frequent, not least that each are inherently worldwide sporting organisations with occasions and expertise spanning the globe. Every can also be concerned in a Netflix sequence to showcase the lifetime of the world-class athletes that compete for the highest prizes of their respective sports activities.
ATP Chairman Andrea Gaudenzi sat down with F1 CEO Stefano Domenicali to debate a few of these commonalities and sit up for the way forward for tennis by the lens of OneVision, the ATP’s transformational recreation plan to develop the game.
“It has been necessary, crucial,” Domenicali mentioned of the Netflix sequence ‘Components 1: Drive To Survive’. “I’ve to say after we had the thought, a number of the groups and drivers had been saying, ‘We don’t wish to be concerned.’
“However on the finish of the day we’re discovering that that was the appropriate resolution. It’s a unique approach of speaking about Components 1.”
Domenicali defined how the Netflix sequence helped his sport share the tales of its athletes past the competitors on the observe. Gaudenzi has the same imaginative and prescient for tennis and is happy to offer extra behind-the-scenes content material to followers.
“It’s an idea of attempting to develop the pie and attempting to raise the game for everyone,” he mentioned. “Finally, everyone will profit.”
That very same thought applies to OneVision, as Gaudenzi defined, with the aim of making partaking and authentic media to offer a richer fan expertise.
“I strongly imagine that our sport could be very effectively suited to the digital transformation that’s taking place,” he mentioned, noting the near-daily competitors which offers content material almost 300 days out of the yr with greater than 64 tournaments, together with competitors in additional than 30 nations.
Gaudenzi, Nadal Talk OneVision
One other necessary a part of the OneVision plan centres round elevating the ATP Masters 1000 occasions because the ATP Tour’s premium product.
“We’re additionally conscious that we have to finance the Challenger Tour,” added Gaudenzi, “as a result of we’d like the celebs of the longer term, the expertise and the youthful gamers to have the ability to really make a dwelling when they’re getting ready for the Tour.”
OneVision: In Dialog With Stefanos Tsitsipas & Andrea Gaudenzi
Components 1 has a equally tiered system that additionally consists of F2, F3 and F4 as a pipeline to the elite degree.
In any respect ranges, each leaders harassed the significance of financial transparency, and the necessity for all stakeholders to work collectively.
“I do see the worth within the transparency,” Gaudenzi mentioned, replying to Domenicali’s feedback on F1’s efforts in that regard. “We’re attempting to do the identical factor to offer visibility to the gamers and in addition a share of the upside, of the longer term success, with our profit-sharing formulation.”
Each agreed that, finally, their sports activities are competing towards different sports activities leagues and the leisure trade for the time and a spotlight of followers.
“I maintain attempting to inform my stakeholders that we at all times have inside fights, [but] we’re really competing with different sports activities like Components 1, soccer or soccer, NFL,” mentioned Gaudenzi. “We’re additionally competing with leisure platforms, whether or not it is gaming, whether or not it’s music, Spotify. We’re competing with Netflix in a approach.”
Unity was a relentless thread all through the dialogue — the idea {that a} rising tide lifts all ships — whether or not that be throughout the respective sports activities or throughout the sports activities trade as an entire.
“There’s an enormous alternative that comes by unity,” Gaudenzi summarised, “as a result of the person curiosity clearly doesn’t at all times match the collective curiosity of the game.”
Domenicali closed with a vote of confidence for the ATP’s OneVision plan, congratulating Gaudenzi on the idea.
“I feel might be an enormous increase up within the system,” he mentioned. “You’ll have your challenges, however I am positive that together with your credibility and your authenticity, you are going to have the ability to obtain that.”
Part One among OneVision, accredited by the ATP Board in June 2022, comes into impact from January 2023. Learn More About OneVision
