On Monday, Scuderia AlphaTauri revealed its 2022 challenger – the AT03 – alongside its drivers, Pierre Gasly and Yuki Tsunoda, in an revolutionary digital launch, which merges the digital and actual worlds in pioneering video manufacturing, to kick off the brand new season in model. Right here is all it is advisable know:
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The Italian-based group, in collaboration with Pink Bull’s premium vogue model AlphaTauri, has created a first-of-its-kind launch video by combining a 3D CGI rendering of the race automotive and its environment with actual footage of the AlphaTauri Spring/Summer time 2022 assortment runway present, highlighting the fusion of tech, innovation and elegance, that bonds the 2 corporations collectively.
The precise AT03 will make its first official F1 look at subsequent week’s Barcelona take a look at, however within the meantime, the revolutionary video tells the story of the synergies between vogue and motorsport via three primary pillars.
It begins with a Monolith within the CGI world, representing the group’s expertise, state-of-the-art services, and know-how of the individuals who have produced the automotive. Every ingredient then strikes in the direction of the second pillar, the Portal – signifying AlphaTauri and its expertise – that ‘clothes’ the AT03, drivers and fashions, as they transfer into the true world, the World of AlphaTauri. This ultimate pillar demonstrates the product of the partnership, the place the ‘Type Of A New Period’ materialises throughout each vogue and F1.
Following the group’s highest factors scoring season up to now – selecting up 142 factors in 2021 – Scuderia AlphaTauri has embraced the brand new Formula 1 rules with the AT03, styled in an up to date blue and white livery.
Continuity continues to be key throughout this new period of F1, subsequently the group has retained the ultra-competitive duo of, Pierre and Yuki, for the upcoming season. Pierre’s expertise makes him the pure group chief, whereas teammate Yuki continues his F1 journey in what will likely be his second season within the sport.
Pierre Gasly, 26, mentioned:
This yr sees an enormous change to the automotive as, as a result of new rules, the look and design are utterly completely different, so the group has needed to begin from a clear sheet of paper. We gained’t know the true efficiency of the AT03 till we get it out on observe at pre-season testing in Barcelona however thus far, I feel it seems to be nice and I’m very excited to get this new season began!
Yuki Tsunoda, 21, added:
It actually does look nice. After all, we’ve not seen the true automotive on observe but, however the brand new form and design are actually cool, and I feel the livery fits it rather well and I hope everybody enjoys the launch video.
Franz Tost, Scuderia AlphaTauri Staff Principal, mentioned:
I’m excited to lastly reveal what our 2022 Method 1 automotive will seem like. It’s a utterly new period for F1 and we hope that this bundle will likely be very sturdy, following final yr’s success. As soon as once more, we have now labored intently with AlphaTauri to launch our new automotive and I feel we’ve managed to ship one thing very particular.
Ahmet Mercan, CEO AlphaTauri, mentioned:
We’re enthusiastic about new beginnings this season and have explored loads of fascinating alternatives so as to add model features to F1. For Scuderia AlphaTauri, it’s a new period in Method 1, and for AlphaTauri it’s a new period in model.
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