BWT and Alpine F1 Crew have signed a strategic, long-term partnership, which can see the Austrian water therapy provider turn into the title associate of Alpine F1 Crew from 2022. The French staff will turn into often called BWT Alpine F1 Crew with rapid impact. The famend pink color of BWT shall be integrated into Alpine’s well-known blue livery.
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BWT and Alpine will work collectively to unfold the message of sustainability world wide utilising the mixed world platforms of System 1 and the automotive business.
BWT and Alpine F1 Crew are delighted to announce a strategic, long-term partnership. BWT turns into the title associate of the Alpine F1 Crew from the 2022 season onwards, with the staff turning into BWT Alpine F1 Crew.
Alpine has dedicated to utilizing BWT’s iconic pink branding to unfold the message of sustainability and social duty additional world wide, utilising the mixed world platforms of System 1 and the automotive business. The pink color symbolises BWT’s mission to ’Change the World – sip by sip‘ and to make it a bit bit higher on daily basis by implementing the Bottle-Free Zone idea.
For Alpine, it is a main new step ahead because it goals to problem the championship inside 100 races into this new laws period. Since coming into the collection in 2021, Alpine has proved itself to be a dynamic and agile staff able to racing on the entrance and punching above its weight, on and off monitor. It has additionally made a dedication to make use of the distinctive platform of System 1 and the automobile business to carry outstanding social issues to the fore.
BWT – Greatest Water Know-how – Europe’s market chief in water therapy, continues the mission to supply water of good high quality for all functions, in every single place on this planet, instantly from the faucet, the water dispenser, or the desk water filter. With modern, patented BWT applied sciences, native water is filtered and on the similar time enriched with worthwhile minerals and hint components similar to magnesium, zinc, and silicate, saving time and energy-consuming transport, storage, and disposal of water bottles.
Alpine F1 Crew and BWT are devoted to working collectively to analyse its influence on the broader world and drastically scale back its carbon footprint throughout its respective fields. Elimination of single-use plastic consumption is simply step one.
Cédric Journel, Alpine Gross sales and Advertising and marketing Vice President, mentioned:
We’re excited to announce that BWT would be the title associate for Alpine F1 Crew for the subsequent years. Each Alpine’s and BWT’s sustainability agendas are totally aligned on eliminating single-use plastics and we’re happy to affix forces to persuade many individuals across the globe, our workers, companions, prospects and followers to scale back plastic waste. In parallel we are going to use the massive world platform F1 offers to assist BWT in its battle in opposition to the unfair distribution of unpolluted, secure and wholesome consuming water.
Lutz Hübner, CMO of BWT, mentioned:
We’re proud to turn into a part of the BWT Alpine F1 Crew as its title associate. With our distinctive and patented water therapy applied sciences and Alpine’s giant world following, we can assist to ‘Change the world – sip by sip’. The primary stage shall be to create BWT Bottle Free Zones throughout all of the Alpine factories and at race occasions. The becoming a member of of forces to extend consciousness, in addition to to battle for sustainability, aligns BWT and Alpine completely. Apart from that, BWT has been investing for greater than 20 years within the improvement of membranes for our future hydrogen-powered economic system. We’re in the meantime one of many world’s main suppliers in membranes for the manufacturing of inexperienced hydrogen and in membranes for gasoline cells – the power converter of the twenty first century. Along with our new companions, we are going to contribute to emission-free racing and sustainable gasoline cell electrical mobility.